With only early prototypes in hand, Frame1 was preparing to surprise the market with its innovative new gaming controllers and generate pre-orders. Freehive would assist in the successful launch of the products by providing clear and captivating 3D-generated visuals that emphasized the advantages of the two models over alternatives, namely: size, speed, customization, and price.
Because many of the material finishes were yet to be finalized, this presented a unique challenge for photorealistic presentation, however the rendered result was nearly identical to the released product. The video was widely viewed and shared, and the pre-order campaign was an enormous success.
