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Creative Brief

Integense Microelectronics is an international brand specializing in the design of high-volume and custom ASICs. They approached Freehive to implement revised brand messaging and help them elevate the brand's overall quality. These efforts began with a website redesign.

The uninspiring layout and liberal use of generic stock imagery made the original site appear cheaply constructed. It didn't project the quality the company imbued or its credibility in offering its services to world-renowned brands. Freehive identified select areas that would project these values without enormous cost. White space, bold colors, custom icons, and thoughtful animations greatly enhanced the site's quality without significant expense. The most visited page on the site, the home page, was the primary focus of the effort to have the most significant impact.